Broadcast technology pioneer

What do media buyers, and specifically those who buy digital ads, think of radio’s efforts to garner digital advertising?

Edison Research decided to conduct interviews and treat them as focus groups to find out.

On the company blog, Edison co-founder and president Larry Rosin writes that his team began the research after he had lunch with someone at a digital ad agency who “knows there is streaming radio” but was “unaware of any digital efforts by radio.”

Rosin says some of the views shared in these videos are negative, and radio has a lot of work to do in this space, however several comments about streaming ads and station websites are positive and constructive.

 

More to come

 It ain't washington

A note from Michi Eyre

Dale McCubbins of WCVK/WJVK/WZVK in Glasgow, Ky. brings to our attention this delicious gem of a gadget that didn’t quite succeed — the Radio Hat. Thanks to the Retronaut for making this public.

Touted in the pages of the June, 1949 issue of Radio-Electronics magazine, a publication edited by the legendary electronics inventor, radio/TV pioneer, technical journalist and sci-fi publisher Hugo Gernsback, the Radio Hat most likely was one of those items that would eventually be advertised in the back pages of a magazine (and intensely desired by boys under the age of 12). Retronaut also has a Radio Hat from the period.

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Some ideas from the RW archives

Remembering the pain 11 years later

And they're always perfectly grounded!

Three hundred miles? Ouch ouch ouch ... for a good cause