12/8/2008 2:12 AM
Music industry blog Hypebot this morning offers up some thoughts from Kevin Bylin of the independent record label 50 Entertainment about, as Bylin phrases it, "Top 10 Reasons Radio Stations Are Bleeding Money." In Bylin's view:
Commercialized radio may not die out entirely, but it will bleed money in the meantime. The local radio stations stand a better chance because they have the advantage connecting with their audience and being more able to adapt to the needs of their market.
Some of the criticism (and Clear Channel bashing) is familiar, but some of his points are sure to be raised in ongoing debates about localism and radio in the coming year.
1 comment(s) so far...
By Rick Brancadora on
12/30/2008 11:48 AM
Radio Localism Watch
Bleeding money is quite the understatement. As Broadcast Licensee and CEO of Atlantic City's WIBG1020, keeping the station exclusively "Live & Local" has become an area catchphrase, and it really doesn't cost alot to achieve. Solid local talk talent. solid, pro-active local news all day
and keeping payroll to a minimum is still the proven method of success. Computer automation and music files make not for successful radio, and will continue to hemmorage dollars, because of the field of multi-media venues available to
listen to music. Local news and local talk, on the other hand, is a valued commodity that the Corporates dissed 20 years ago. I am convinced that most corporate operators don't understand radio as it was designed to be. Simple.. straightforward and very effective. Great revenue.. great talent.. strong local news presence 7 days a week. Nothing difficult about it, and it matters not whether its AM or FM.
If you build it.. they will still some.