Arbitron Reports Continued Growth in HD Multicast Channel Listening
The HD Radio rollout is still experiencing momentum, according to iBiquity Digital.
As the installed base of HD Radio receivers rapidly increases, so has listening to HD2/HD3/HD4 programming. According to the latest Spring 2013 Arbitron Radio Nationwide audience estimates, more than 4 million people listen to an HD2, HD3 or HD4 channel in an average week.
This represents a 238% increase in Average Quarter Hour audience from the Fall 2011 survey. During the same period, Cume audience grew at over 200%.
HD Radio receiver sales are approaching 15 million. More than 12 million of those are in new cars or are auto aftermarket units.
About 30% of all new cars sold this year include HD Radio technology. Company President/CEO Bob Struble predicts that figure will rise to half of all new cars next year.