CBS Radio Gets New Director of Programming
Jeff Sottolano has been named the new director of programming for CBS Radio, says Executive Vice President of Programming Chris Oliviero.
Sottolano will be based in New York. He currently serves as program director of CBS Radio’s WIP(AM/FM) in Philadelphia.
Sottolano will support program directors in 27 major markets to further drive ratings growth at CBS Radio’s 126 stations. He will focus on identifying and recruiting on-air talent, as well as seek out new format opportunities. Additionally, he will maintain ongoing communications with external industry and charitable organizations, and work closely with the division’s digital media business to ensure a seamless cross-platform product and brand experience.
Sottolano began working with CBS Radio in 2001, when he joined WZNE(FM) in Rochester, N.Y., as an intern. He was named promotions director in 2002, and two years later was promoted to program director/on-air personality.
In 2006, he transferred to WYSP(FM) in Philadelphia where he assumed a variety of programming and marketing roles, including program director. He helped to launch the “Danny Bonaduce Show” that same year, and worked with record labels, concert promoters and artists to create events and promotions.
Sottolano assumed programming oversight of WIP(AM) in 2011 when the sports station premiered a simulcast on WYSP as SportsRadio 94WIP. The two stations currently broadcast local and national programming with CBS Sports Radio featured on 610AM. WIP’s signature properties include coverage of Eagles football and Phillies baseball.
In addition, Sottolano created the programming lineup of Phillies 24/7 on CBS Radio’s WOGL(HD4), an HD multicast station dedicated to the MLB team, and works closely with the local Philadelphia stations’ digital assets.