Mobile Stream Listening Skyrockets
It’s all about mobile growth.
That’s according to streaming measurement company Triton Digital, which says mobile was the fastest-growing streaming listening measurement indicator for 2013.
Average active sessions hit approximately 2.8 million during the Monday–Friday, 6 a.m.–7 p.m. daypart in the fourth quarter as year-over-year listening rose 21%, according to Triton. AAS is the average number of listeners, who listened for at least one minute, during the daypart.
In the M–F 6 a.m.–8 p.m. all-streams daypart, mobile average active sessions increased by 41%, while desktop declined by 1%, notes Triton, which says, “The dramatic increases in mobile and in-car listening will only continue to skyrocket the tally as we move forward.”
The audience measurement firm saw “significant” growth, 19% for all streams in all days, in streaming listenership compared to the prior year. In fact, Triton says “it’s been an incredible year for audio as a medium and our industry as a whole.”
At 1,987,705, Pandora had the most average active sessions in December for weekday 6 a.m.–8 p.m. for U.S. domestic listening. Clear Channel came in at #2 with 306,956 average active sessions, with Slacker at #3 at 62,260, CBS Radio at #4 at 59,914 and Cumulus at #5 at 51,713, according to Triton. NPR member stations were #6 at 37,597 AAS, followed by EMF at #7 at 26,117, ESPN Radio at #8 with 22, 779. Entercom was #9 at 21,261 and Cox Radio was #10 with 19,395.