Clear Channel, Horizon Cite “Pioneering” Partnership
“Integrated marketing” and “cross-platform” are key
phrases in a business announcement by Clear Channel and Horizon Media.
Channel, the multi-platform media company, signed a partnership with Horizon, a big media services agency, that gives Horizon clients access to certain “integrated, first-to-market opportunities” on Clear
Channel platforms (a list that has grown to include radio, digital, outdoor,
mobile, events and on-demand offerings).
agreement was announced by Horizon Media founder Bill Koenigsberg and Clear Channel
Chairman/CEO Bob Pittman. The executives said they share a goal of providing ad partners with “superior ROI on their marketing expenditures,” in Pittman’s phrase.
The companies call
it a multi-year deal valued at $100 million and a “first of a kind”
alliance. Horizon Media gets to offer clients exclusive rights in certain events and promotions,
including “select Artist Integration Programs, World Premieres, customized
shows at Clear Channel’s iconic iHeartRadio Theaters in New York and Los
Angeles, as well as special events created just for Horizon clients.” The
agency also gets access to CCME creative talent for other content creation projects.
partnership also involves what they described as “new psychographic
targeting systems” using Horizon tools plus consumer
research built on CCME’s media reach. They said this combo can produce research
insights that help build their media mix models.