‘Infinite Dial’ Looks at Digital Media
“The Infinite Dial 2013: Navigating Digital Platforms” is the title of a webinar Arbitron and Edison Research will present on April 2. It is part of Edison’s Infinite Dial media trends series.
The companies plan to look at how consumers use media, technology and digital platforms.
This edition of Infinite Dial will review the growing penetration of smartphones and tablets and how consumers use these devices, the continued growth of online radio usage and devices people use to wake up in the morning.
Researchers will also take a look at how consumers use radio in-car, at home and before making a purchase.
Register for the 2 p.m. Eastern webinar here.