“Cool Stuff”: Ross Video Inception Social Media Management
One in a
series about recipients of the 2012 Radio World “Cool Stuff” Award.
Tools to manage social media are getting more
sophisticated and industry-specific. Here is an example that comes over from
the video side of the spring show.
Inception is a system that helps a station
manage social connections through controlled delivery of stories, promotions,
messages and announcements. Content from the newsroom or promo staff is
formatted for the web and automatically published when you want.
It uses a process of
“Create -> Edit -> Submit -> Approve -> Publish” to guide you from
story concept to delivery. A plug-in architecture allows you to choose when and
where stories come from, how material is published and ways to customize the
system. It has plug-ins for social networks like Twitter and Facebook and video
hosting sites like YouTube and Brightcove, as well as plug-ins for scheduling
and email approval.
The starting point
for Inception software is $4,995. For a broadcast facility with user licenses,
multiple publishing accounts and software options, the program may range up to