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3 Million HD Radio Receivers Sold to Date, iBiquity Says

07.28.2010




Ibiquity Digital President/CEO Bob Struble says more than 3 million HD Radio receivers are in the market and that the pace of sales continues to grow.

Updating Radio World on the status of the consumer side of the HD Radio rollout, he estimated sales for the first three quarters of this fiscal year at 1.2 million receivers. He characterized receiver sales overall as achieving strong growth across all segments, with the introduction of portables as encouraging.


Struble also reiterated the company's recent comments that it feels it has passed a "critical mass" point in at least one segment, namely the automotive aftermarket, where iBiquity estimates some 438,000 OEM units being sold in the first three quarters of this fiscal year, more than the four prior years combined.

He also says there are now at least seven FM stations airing HD4 channels. The first such combo gained attention earlier this year when CBS announced a "quadcast" sports strategy for WJFK(FM) in Washington.


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COMMENTS (7)
Anonymous - 08/01/2010
Are we to believe anything that car salesmen turned ibiquity utive says? A dubious 3 million sold? If that is true which is highly unlikely then there are 2.99 million gathering dust just like mine is. How much longer is this scam going to go on. Is the radio industry this stupid?

Anonymous - 07/29/2010
Ibiquity Digital said to make sure you apply the same level of compression to the audio (Lack Of) quality so in fringe areas when the receiver switches to the analog signal, it will sound similar. FM radio was a quality audio source until the station managers decided that louder (High Compression) was better. Now with HD Radio, get used to mp3 quality audio, compressed to sound loud. The compression should have been implemented in the receivers and not at the radio stations. That way cars would have compressed sound to override road noise and home stereos could have full dynamic range, >80 dB for analog FM radio, mp3 quality for HD Radio.

Scott Barry - 07/29/2010
Pretty impressive considering that HD Radio is largely dependent on new car audio systems. It's certainly had a far faster deployment than FM Radio enjoyed after it was introduced. It's amazing to walk into a local electronics store and see 15 different products with HD built in, from car audio to home receivers to portables. The next 3 million will come much quicker since so much more content is being added and the number of FM stations broadcasting in HD has skyrocketed.

Hedley Lamarr - 07/29/2010
2 receiver for every 200 human person in the U.S. Hire a listening hall so that more may experience this technology in search for a Raison d'être.

Greg HDRadioFarce - 07/28/2010
May 2010: "There are now more than 2.5 million HD Radio receivers in the market", says Bob Struble. Let's see, in the matter of two months they have sold 500,000 radios. Then, back in December of 2009, "Insignia HD — I think this will be a nice little interim step for jogging or working out. It proves the viability [of the technology] and hopefully we'll get sales; but no, this is not going to sell in the hundreds of thousands... Radio alone — the sad reality of where it is — as a standalone device, it just doesn't exist anymore as a category. Nobody goes into Best Buy and says 'Where's the radio department?'" Sales of the Insignia have been a flop, like the rest of HD radio sales. Of course, this Google Trends graph shows differently: http://www.google.com/trends?q=hd+radio%2C+hd+radios Stop the lies, Struble!

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