Arbitron: Radio Reaches 242 Million People Each Week
Radio’s weekly audience has grown by 430,000 listeners since last June.
That’s according to Arbitron’s June RADAR national listening report.
RADAR stands for Radio’s All Dimension Audience Research.
Radio now reaches 242.5 million listeners, or 92% of persons, age 12 and older, on an average weekly basis, according to the audience research firm.
Hispanic adults age 18–49 showed the largest gains, adding 600,000 weekly listeners compared to the previous year report.