BBC Afrique Radio Relaunches
BBC Afrique has a new radio schedule for its French-speaking audiences in Africa.
The schedule will increase from eight hours a day to up to 15 hours, broadcasting from 4:30 a.m. to 7 p.m. Greenwich Mean Time (4:30 a.m. to 7:30 p.m. on Saturdays). The full schedule is available online.
The new programming launched with a live edition of morning show BBC Matin from Kinshasa on July 1.
“Every week, millions tune in to BBC Afrique for quality content, and we have embarked on this new schedule to deliver an even better service to them, and to reach new audiences from across Africa,” BBC World Service Head of Journalism Nikki Clarke said.
“BBC Afrique is breaking with the more formal and traditional way of presentation, turning our shows into a constant interaction between the co-presenters, business and sports presenters, reporters, program guests and listeners,” said Ata Ahli Ahebla, who will co-host the first program, with Helene Alex in Dakar.
“The new and revamped programming is created with our audiences in mind, making sure they are even more engaged, and more visible across our radio output,” said BBC Afrique Editor, Ibrahima Diane. “We want this connection to go from strength to strength.”