Broadcasters Benefit Children
The latest issue of the NAB’s Licensed to Serve newsletter is now available.
The Christmas holidays bring out the best in radio broadcasters and their charitable efforts. Of no surprise, often the chief beneficiaries of the largesse are children.
Michael Stanton, GM for independent broadcaster Bold Gold Media, owner of stations in Northeastern Pennsylvania and Upstate New York, laid it all out this season. He “showered” on Main Street Honesdale, Pa., on a chilly December day for several hours. The 12th annual Michael G. Stanton Shower for Charity cleaned up with $21,000 for the Wayne County Children’s Christmas Bureau.
KIRO(FM) in Seattle, a Bonneville property, racked up almost $500,000 in its 25th annual Holiday Magic Radiothon to benefit foster children.
In Manchester, N.H., Saga Communications’ WZID(FM)’s 15th annual Christmas Is for Kids Radiothon generated $175,000 for Child and Family Services of New Hampshire.
Bicycles for local kids were the thing for Beasley Broadcasting’s Philadelphia property, WRDW(FM). Its “Big Philly Show” collected more than 300 bikes and $1,800 in cash donations for things like helmets.
Children’s hospitals also were on the receiving end of charitable efforts. Spanish-language broadcaster Entravision brought in $1.4 million for the Children’s Miracle Network in a three-day national radiothon.
CBS Radio’s KLUV(FM) and KMVK(FM) in Dallas broadcast the eighth annual Christmas Is For Children four-day radiothon bringing in $1 million for the Children’s Medical Center.
In Augusta, Ga., Clear Channel’s cluster 13th annual Care for Kids Radiothon benefiting the Children’s Hospital of Georgia collected $184,000.
Lastly, KSTP(FM), a Hubbard Radio station in the Minneapolis/St. Paul market, invited listeners to meet at the Mall of America and sing a song written by a teenager who died of cancer last year. Donations from the event were to go to paying the young man’s medical bills and researching cancer. More than 5,000 people showed up.