CBC and Shiny Ads Hook Up
CBC/Radio-Canada has announced an
agreement with Shiny Ads, a “self-serve” advertising platform.
The CBC website will now host an interface with the Shiny Ads
advertising system allowing for users to explore and choose ads.
A release explained: “It allows users to quickly and easily
choose ad formats and locations, generate or upload banner ads, purchase ads
and monitor campaign performance.”
The CBC felt that
Shiny Ads provided a manner to access small and local businesses, according to