CBS Will Participate in Streaming Ad Exchange
Tools to build advertising in the streaming audio
market are proliferating. Now CBS Radio will include its inventory in a new
Triton Digital program called “a2x.”
The a2x offering is in its beta phase.
It is, according to Triton, “the industry’s only audience-based programmatic
buying solution for online and mobile audio ads.”
can but targeted online and mobile audio inventory in real time. “The solution
provides a system for managing, buying and selling third-party advertising
campaigns,” says Triton. “The automated, exchange-driven method of buying and
selling ad impressions facilitates increased efficiency, eliminating waste and
resulting in the highest price for publishers and the greatest efficiency for
The announcement was made by Triton COO
Mike Agovino and CBS Local Digital Media President Ezra Kucharz, who says by
joining the exchange, CBS gets additional demand for its inventory.
“Being able to offer agency trading desk access to our
inventory in this manner allows us to participate in a new revenue stream
targeting mobile and digital budgets,” he was quoted saying in the statement.
CBS streams about 350 stations.