Clear Channel Goes to the Airport
It’s not news to anyone in broadcasting but occasionally
needs to be remembered that Clear Channel has many operations besides its
radio, TV and Internet/mobile media empire in the Clear Channel Entertainment
and Media group.
Clear Channel’s big Outdoor Advertising
arm has, through the Clear Channel Airports division, just launched an
in-airport television network.
it plans to offer more than CNN’s well-known news-only airport channel, according
to a release. Listed as initial content providers are CBS, NBC, The Wall Street
Journal and even the Tennis Channel. News, entertainment, music, sports and
other programming will be made available from some 100 content providers.
The announcement mentions that the network may use Wi-Fi delivery
via smartphones and tablets to address the individual traveler rather than
standard single-channel delivery via centrally-located large screen TVs.
Clear Channel’s technology partner is connectiVision
Digital Networks. Raleigh-Durham International Airport in North Carolina is
the initial outlet with a larger roll-out expected in November.