OMT Technologies Inc. said Canadian media biggie Corus Entertainment Inc. has purchased iMediaTouch radio automation systems for all of its 37 radio stations in 13 markets.

Corus Radio Toronto Director of Engineering John Coldwell told the manufacturer that standardizing on one platform “is a step toward standardizing our libraries as well as creating increased efficiencies throughout our radio markets.”

The publicly traded Corus Entertainment also has businesses in pay television, television broadcasting, children’s book publishing and children’s animation. Corus positions itself as a company that fuses new media and radio; its marketing highlights its interactive initiatives, for instance saying Corus was the first Canadian broadcaster to feature an iPhone streaming app and the first to offer Apple iTunes integration through radio station websites, enabling listeners to download content through BlackBerry devices or smartphones.

OMT said Corus uses iMediaTouch radio automation in its Winnipeg, Kitchener, Kingston and Toronto facilities.

“In 2011 Corus purchased iMediaTouch for its radio properties in Hamilton, Peterborough, Guelph, Barrie, Cornwall, London, Calgary, Edmonton and Vancouver.”

Corus believes one in 20 Canadians listen to a Corus Radio station online or on a mobile device, according to its website.