Radio content and service provider Envision Radio Networks is making available an app developed by audience market researcher and app developer RadioTraks
The app is called E-Quest Alert and it is designed to alert listeners when select songs are about to be played. However, E-Quest does more than initiate alerts, according to a release. It interfaces with Facebook to allow posting of song lists and it can deliver ads.
RadioTraks President and CEO Hal Fish stated, “Engaging listeners on multiple levels seems key in a world with so many listening options.”
Envision has two more “listener engagement” tools available that were developed by RadioTraks, EZ Trak and Majority Rules. The app is available on a barter basis.