|
Facebook IPO Has Radio Angle
|
Facebook’s planned
public offering is big news. Radio observer Matthew Lasar riffs on it, writing
that “Facebook clearly sees itself as a player in the radio business and a
competitor with broadcast radio.”
On the Radio
Survivor blog, Lasar quotes from page 3 of the IPO, where Facebook mentions its
radio interface with Pandora as a way of creating value for developers.
(“For example,” the
company states, “a Facebook user can visit the Pandora website and immediately
begin listening to a personalized radio station that is customized based on the
bands the user Likes on Facebook. …”)
On another page,
Facebook predicts that it will attract companies that traditionally advertise
with radio.
Lasar comments, “It’s evident that
Facebook sees itself as a provider of every possible kind of media, and an
attractor of every possible kind of media advertiser. Radio is part of the
equation. With 845 million active users, how could it be otherwise?”
|