Los Angeles-based KCRW(FM) 89.9, an NPR affiliate licensed to Santa Monica College, recently announced a new online music submission system for independent artists, called “Malcolm,” the same nickname given to the station’s internal record filing system.

Using Malcolm, artists can create an online profile with bio, photos and links to social media — and submit their three best tracks to KCRW’s secure and private server. They can also designate which DJs/shows the music is best suited for along with receiving email notifications when a comment or rating has been added to their profile.

The system was developed by Systems Administrator Ron Gonzalez and designed by Senior Interactive Producer Nathan Lubeck.

“KCRW has been instrumental in helping start the careers of a wide range of musicians, from Beck to more recent bands such as Fitz and the Tantrums and Quadron,” said KCRW DJ and Music Librarian Eric J. Lawrence. “In many cases, the music was sent to us out of the blue and we pledge to continue this tradition by listening to as many submissions as possible.”

KCRW’s terrestrial signal serves Los Angeles, Orange and Ventura counties, as well as parts of San Diego, San Bernardino, Kern and Santa Barbara counties and the greater Palm Springs area.