Massenburg to Deliver Heyser Lecture
George Massenburg will deliver the annual Richard C.
Heyser Memorial Lecture at the Audio Engineering Society convention in New
York next week.
Entitled “4-44 & Me — Stagnation to Transformation: The
Real Future of Music,” it will be delivered on Oct. 17 starting at 7:15 p.m. A
release indicates it will be a far-ranging speech. Massenburg will discuss the
role of musical education and lack thereof. He’ll examine music recording
quality and improvements. He’ll address how new technology is empowering
independent artists. “It’s a great time to be in music. And, as many examples
have demonstrated, people will pay if you give them a high-quality offering.
‘Good enough’ is no longer good enough. The job is to transform ourselves.
Never before in history has there been an opportunity as we now have before us,”
Massenburg is something of a musical Renaissance Man. He’s
been a recording engineer and producer for a number of top acts; he’s designed
studios and he’s famous for developing the parametric EQ. He’s currently also
working as a professor at McGill University, Berklee College of Music and
University of Memphis. In addition his four Grammy Awards are just the
beginning of a long list of music recording awards he’s won.
Previous Heyser lecturers include Ray Dolby, Ray Kurzweil
and Phil Ramone.