Mobile App Ad Spending to Grow
Market research firm Juniper Research
has issued a report on “in-app”/mobile device ad spending predicting that it
will rise from an expected $2.4 billion this year to over $7 billion by 2015.
Advertising, Messaging, In-App and Mobile Internet Strategies 2012–2017,”
the report, not surprisingly, expects that app and mobile device usage will
increase greatly, driving ad sales. The study focuses on the U.S, U.K. and
The report offers “critical” lessons for
marketers using mobile such as creating ad materials that work on mobile
devices. It also notes that competition on mobile devices will be heavy,
further demanding well-made and attention-grabbing ads. A number of market and
technology trends are predicted as well.
author Charlotte Miller stated, “Mobile advertising gives marketers the chance
to reach consumers on a more personal level than any other type of advertising.
Creating immersive and entertaining experiences to attract the attention of the
consumer is essential for marketers wanting to take advantage of the massive
increase in app usage.”