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NAB Develops Webinars for Small-Market Stations
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The NAB is planning a series of three webinars aimed
at small-market stations.
Called “NAB Virtual Academy
for Radio: Big Ideas for Small Markets,” the hour-long webinars will
address the use of social media to promote a station, staff recruitment and
retention along with managing multiple stations.
According
to the NAB these were developed with input from its Small- and Medium-Market
Radio Committee.
The first session, Oct. 2, is
“Powerfully Engage and Grow Your Audience by Mastering Social Media,” hosted by
radio consultant Valerie Geller, president of Geller Media International. She promises
to offer “low-cost, high-return social media tips that will allow small market
radio stations to increase audience engagement, ratings and advertiser
response.” Doug Stephan of “Doug Stephan’s Good Day” will open the webinar.
The second webinar, Nov. 15, is “Tips to Recruit and Retain
the Best,” with Laurie Kahn, president and CEO if Media Staffing. She will
examine how to recruit qualified personnel and retain them. Commonwealth
Broadcasting Corp. President and CEO Steve Newberry will open the webinar.
The third, “Ten Ways to Master Managing Multiple Stations,”
scheduled for Feb. 12, 2013, is still in development.
The
webinars will be live and allow questions from the audience. According to the
NAB the presentation will be video-oriented rather than a PowerPoint
presentation. Recordings of the webinars will be placed on the NAB website for
later viewing.
Cost
is $49 per webinar or $99 for all three.
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