SoCast SRM unveiled a
new user interface for its SoCast Community social media interface for
radio stations using platform.
According to a release
Community 2.0 provides an audio/visual media player that displays an image
slideshow of the artist currently on air and has a “personalized” list of
recommended music, ranked by popularity among friends and radio community, that
can be viewed on-demand in the A/V player.
There is
also an improved chat stream that publishes messages to and from Facebook for
seamless social integration along with a mirrored community tab for Facebook
fanpage with identical features.
SoCast CEO Elliott
Hurst explained: “While radio companies are interested in listener data,
listeners are just interested in the music. By creating the engaging music
experience listeners crave, their interaction with that music accumulates data
and radio gets exactly what it wants.”
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