NewBay Media Acquires Intent Media Ltd.
Radio World parent NewBay Media LLC is expanding its portfolio and international
presence with the acquisition of Intent Media Ltd., based in the United
This brings to NewBay a group of publications
and brands that target the business of several entertainment sectors including games;
music; toys and licensing; mobile and computing; TV and audiovisual; and active
lifestyle. Brands include Pro Sound
News Europe, TVB Europe, Installation, MCV and ToyNews. Terms of the deal were not announced.
NewBay President/CEO Steve Palm said this
offers opportunities for global expansion while also expanding Intent’s brands in
its sectors to the United States.
Intent founder and
Managing Director Stuart Dinsey continues with the company, based at its offices
in Hertfordshire and London; other offices include Sydney, Mumbai and
Stockholm. Intent has 90 employees.
NewBay noted that
the agreement puts several former sister publications back together including Pro Sound News and Pro Sound News Europe; Systems Contractor News and Installation; and TV Technology/TV Broadcast and TVB Europe. Intent had purchased
several titles last year from United Business Media, which earlier provided
some assets in the deal that formed NewBay in 2006.
part of private equity firm The Wicks Group, has pursued a strategy of acquisitions
since its founding. It bought publications and brands from United Business
Media’s CMP Entertainment Media division in 2006, from IMAS Publishing in 2007
(including Radio World), from Reed Business Information-US in 2009, from Penton
in 2011 and from Future PLC in 2012. “All
of the previously acquired titles continue to thrive as part of the NewBay
Media portfolio,” it stated.