Radio Is Involved in Tornado Relief
Stations in the areas hit by Oklahoma
tornadoes continue to help victims.
are helping to organize relief efforts as well as showing listeners how
they can help aid efforts.
Cox Radio parent Cox
Enterprises announced $1 million in support of the Oklahoma tornado relief
effort, comprising $500,000 in a cash donation to the American Red Cross
and $500,000 of in-kind support, including public service announcements on its
stations. Cox is also hosting a series of community fundraisers.
The company has
several stations in Oklahoma City and Tulsa, as well as other media holdings. Cox
Enterprises Chairman Jim Kennedy stated: “As a company that operates multiple businesses
in Oklahoma, we are committed to helping our employees and the communities we
serve recover from this disaster. In providing this assistance, we also
encourage others to support the local relief and recovery efforts.”
NAB praised Oklahoma stations’ public service efforts related
to the disaster. NAB President/CEO Gordon Smith said what broadcasters do
“cannot be replicated by any other communications technology.”
“There is no doubt that local broadcasters face new
competitive threats in the form of social media, smartphones and the latest
apps,” said Smith. “But it is equally true that broadcasting’s
‘one-to-everyone’ transmission architecture remains indispensable as a lifeline
service in times of danger.”
Oklahoma Association of
Broadcasters President/CEO Vance Harrison credited broadcasters with getting
the word out before the storm, saving “countless lives” because of “the
extraordinary efforts of every broadcaster when it really mattered.”
Not everybody is singing broadcasters’ praise. Programming
consultant Holland Cooke says some talk stations could have done more; read
that here (PDF).