Research Director Inc. Adds Blogs
Annapolis, Md.-based Research Director Inc. has redesigned its Website.
In addition to adding material about its company and clients, the audience research firm has added two blogs.
“Hot Topics” provides insight into topical industry issues. RDI President Charlie Sislen recently told attendees of the New Jersey Broadcasters Association annual conference that radio is alive and kicking.
“Ask the Experts” answers the questions that clients ask most frequently. Currently the topic is the 3 p.m. hour and what often makes it radio’s most listened-to time on the weekdays.
Most questions concerns ratings and about how to use them to drive revenue.