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Smartphone/Car Integration Is in Flux
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The founder
and chief executive officer of Livio Radio writes about a problem in the
digital dashboard that affects radio broadcasters hoping to stream content on
more platforms.
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| Detroit-based entrepreneur
Jake Sigal founded Livio Radio in 2008. |
Imagine
not having standards for anti-lock braking systems in cars, or if only luxury
vehicles could offer it.
Imagine
if ABS systems were controlled by the brake pedal in some cars, voice-activated
in others and operated by the emergency brake lever in some other models. Like
current iPod or iPhone cables for your car, ABS would be an optional $100
upgrade for a part that costs automakers $3 to install.
And if it’s raining, or if you want to use ABS
outside of the United States on a trip to Canada, it’s an in-app upgrade to
stop, as ABS is only licensed for optimum driving conditions within a certain
country.
Sound
farfetched? Believe it or not, it’s happening in the business and development
meetings that your OEMs are having about integrating your smartphones with
vehicles shipping in 2013–2015.
With
the Internet in our pocket, vehicle safety is under threat like never before.
There is a simple solution to this problem: an industry standard. If a standard
existed, car companies wouldn’t compete with each other on a feature that comes
at your expense and safety.
If you’re a typical consumer (and not in high school, or working in the
radio industry), your first concern about a car isn’t its radio. People are
still buying cars for the purpose of safe
travel.
When
it comes to entertainment options, users aren’t concerned with how it works; they just want it to work.
If it doesn’t, end users break the rules, plug their iPods or smartphones into
their auxiliary jacks or FM transmitters, leading to the texting-while-driving
behaviors they’re trying to avoid in the first place.
It
may also explain why J.D. Power and Associates reported that in-vehicle problems with hands-free communication
devices have increased 137 percent in four years and whythe industry average for infotainment
reflects 102 problems per 100 vehicles.
At
Livio, we spent the first few years of our existence developing hardware that
solved the problem of getting Internet radio into the home for everyone in an
easy, simple way. Today, Livio is working on getting apps into cars with Livio
Connect, aiming to create less work for car stereo manufacturers, automotive
original equipment manufacturers and mobile app developers. Livio Connect is an
application programming interface that uses
a tethered connection to allow smartphone apps to run on the car, rather than
an embedded solution built directly in the head unit. The middleware framework protocol enables hardware
devices and mobile apps to connect to and interact with one another.
Livio Connect brings safe smartphone
app interaction while driving, starting with Internet radio, mapping app
controls to the built-in buttons on your car stereo.
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| Consumers want and expect new apps to work with
their vehicle systems and smartphones. Integrating them all one by one would be
unwise, according to Livio. The company says its technology keeps consumers and
their products clear of such a mess. |
Just
recently, we announced that Livio has joined the GENIVI Alliance, a non-profit
industry group that advocates adoption of an open-source development platform
for in-vehicle infotainment. GENIVI provides an industry standard, creating
less work for automotive companies while simultaneously reducing development
costs, accelerating innovation and meeting customers’ expectations faster.Livio is working to integrate Livio Connect on
GENIVI platforms.
Instead
of providing the actual content, car companies need to be focused on providing
the technology APIs that allow all content to be safely accessed in the
vehicle, and to continue doing what they do best: That is, making the cars we
can’t live without.
As
a broadcaster, join us at Livio in taking action with Congress, with automakers
and with the mobile phone manufacturers to ensure that your content can be
accessed safely in the vehicle, regardless of whether it’s AM, FM, or IP-based. Write your local representative to Congress to lobby for
safer access in the car.
Providing
standards and pushing legislation that allow innovation — protecting drivers of
any age by giving them safe access to the content they love most — is just as
important as ABS working in every car, in every country, and in every
condition.
Entrepreneur
Jake Sigal founded Livio Radio in 2008. The company has grown to 15 people and
introduced more than 25 products on the market. Sigal sits on the Consumer
Electronics Association’s Board of Industry Leaders. Reach Sigal at www.twitter.com/jakesigal.
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