TransLanTech Looks to New Markets
Radio World caught
up with Jim Huste, co-founder of audio level control manufacturer TransLanTech.
RW: David Reaves said he’s parted ways with TransLanTech.
We’re used to thinking of you and him together there. How did the company come
about, and why the parting?
was formed in 1997. Both David and I had been CEs at large stations for a
number of years, and together we decided to go out on our own. We had a number
of consulting assignments with European radio stations, as well as a few
stations we worked with here in the states. Over time, we realized the need for
a piece of equipment that would make our clients more competitive. We went to
work, and the Ariane was
After 10 years,
TransLanTech and the Ariane line had established a strong reputation for
quality and reliability throughout North America and the Eurozone. Like many
small companies, though, our progress was slowed by the economic crash of 2008
and 2009. David felt he needed more financial resources to secure his future
and to design and complete new products. David’s interest had shifted somewhat
over the years, and by the end of 2010 we had begun discussing his moving on to
RW: What does the change mean for the
Huste: There is
still a strong demand for the Ariane product line, and we are looking forward
to opening new markets in South America and Asia. On another front, we are
actively looking for new niche products and invite proposals. I’m certain that
there is a hands-on CE out there mulling over an idea that could become the
next Product of the Year. We’d like to use our expertise and reputation to
bring it to market.
RW: What is the ownership structure going
is a limited liability company, and at the present time, I am the sole owner.
RW: What is the business environment like for
audio equipment manufacturing, and how is TransLanTech responding to it?
processing for broadcast has become much more competitive — not only for the
users but the manufacturers as well. New players have come into the market
previously dominated by two or three big players. And software-based audio
processing is a growing business — which will take some business from the
hardware manufacturers. As I said earlier, TransLanTech is ready to sponsor
younger designers and new ideas.
RW: Any pending news we should know about?
Huste: I cannot
reveal any new developments at TransLanTech at this time — stay tuned. We will
be at the NAB this April with our existing products — which work incredibly
well at dynamic range control. I can’t say it’s been easy to have David leave
TransLanTech but that’s behind us now and we wish him well. The decks are clear
now, and we’re ready to move forward.