Veterans on the Receiving End of Radio Largesse
The NAB’s Licensed to Serve newsletter is out.
July always brings out stories about veterans and since July features July the 4th, where else but the City of Brotherly Love could one start? Greater Media’s WMGK(FM) raised $92,000 for Philly area vets.
Wounded warriors were the subjects of several efforts. At Emmis’ KFTK(FM) in St. Louis, the “Dave Glover Show” joined with the Marc Bulger Foundation to raise $15,000 for an all-terrain wheelchair for triple amputee Marine Cpl. Justin McCloud. McCloud is an avid outdoorsman. In Hilton Head, S.C., WUBB(FM)’s “Tim Leary & the Morning Showgram” hosted a concert to benefit wounded warriors and the Sua Sponte organization, a supporter of wounded Army Rangers. The Alpha Broadcasting station raised $6,500 at the event.
Really putting in the effort was Premiere Networks’ syndicated Hollywood Hamilton. Hollywood and his wife, Marina, biked 350 miles from Washington to Pittsburgh to raise $10K for the Wounded Warrior Project.
Also putting in an extra effort was Townsquare Media’s WGRD(FM) in Grand Rapids, Mich. There the station put together “Producer Joe’s Hobo Truth Brigade.” The mission was to expose people who claimed to homeless vets but weren’t. Success was achieved as “Rudy,” occupying a busy street corner was exposed and run off. The next day Producer Joe occupied the corner and panhandled for the Grand Rapids Home for Veterans. He raised $1,085 which the station matched for a total of $2,170.