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Who Says Radio Advertising Doesn’t Work?
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There are those in other media who say radio
advertising may not be particularly effective. But don’t tell that to Hamilton
Equipment Services of Warrenton, Va.
Gleaned from a small story in The Washington Post: While Hurricane
Sandy raged in the area, a DJ for Washington-area country music WMZQ(FM)
offered to be a middleman for folks desperate to obtain a power generator and
those who had a spare one to sell. It wasn’t long before a Hamilton employee
called in to say the exurban equipment reseller had two-dozen newly arrived
generators for sale. First come, first served.
Soon
enough callers were taking dibs on the generators and Hamilton’s showroom
suddenly received a wave of walk-in traffic — all while Sandy’s wind and rain
continued to lash the area.
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