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Commentary
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Thought-provoking opinions by industry professionals and observers from the pages of Radio World.
Until our new data system is fully integrated, please
click here
for articles prior to September 1, 2006.
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Editorial: More Than Half Full
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A New Energy Floats to the Surface
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5.07.2008
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Overall, it has become clear to us that radio’s health and growth do not rely on any one tool or platform but rather on a willingness to be flexible, to try something new and not be afraid to fail at one project and then try another.
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Bits and Pieces Picked Off the Floor
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by Paul McLane, 5.07.2008
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Musings and mutterings, as I walked the floor of the NAB Show.
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SBE Offers HD Radio ‘Field Guide’
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Latest Books Include Tom Ray’s Offering Through SBE and Focal Press
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by Paul McLane, 4.23.2008
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This book is appropriate for engineers as well as managers.
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Free Local Radio: Time to Get Tough
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CEA Official Says That Instead of Panicking about Satellite, Stations Should Work Together to Make Signals Available Online
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by Dave Wilson, 4.09.2008
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Satellite radio is here to stay. Those who think they can throw enough regulatory obstacles in its way to make it fail and disappear are mistaken.
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Bill Ashley Turns a Career Page
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by Paul McLane, 4.09.2008
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Bill Ashley is one of those fellows who signs his e-mails “73” instead of “Best regards.”
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Particularly Now, You Ought to Go
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This Year’s Broadcast Engineering Conference Offerings Are Rich. I Hope Engineers Will Be There to See Them
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by Paul McLane, 3.26.2008
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What a shame to not take advantage of the exceptional educational opportunities offered by the convention.
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BBG: Nostalgia Doesn’t Get the Job Done
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Though Shortwave Remains Valuable, the Right ‘Media Mix’ Is the Only Way to Reach a Global Audience
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by Vincent Nowicki, 3.26.2008
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The Web supports a dynamic interactive with our audience, allowing us to get news and then share it with remarkable immediacy.
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AMBER Alerts Show Power of Local Radio
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Their Service to the Public Is Good for Radio Too, But Success Depends Upon Local Implementation
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by J.D. Freeman, 3.12.2008
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Named after Amber Hagerman of Arlington, Texas, who was abducted and murdered in January, 1996, the alerts have now been implemented in more than 115 communities.
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Out With the Old, With Mixed Feelings
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by Paul McLane, 3.01.2008
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Greetings from Radio World’s new home.
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Can Stations Benefit From Royalty Reports?
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Broadcaster Says SoundExchange Standards Get Ad Messages to Online Audience and Make Money
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by Paul R. Gathard, 3.01.2008
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Although many commercial and larger non-commercial radio Webcasters cringe when they think of having to meet the new SoundExchange requirement of reporting how many people heard each song over the Internet, smart broadcasters should look deeper into what this type of reporting technology can do to enhance the revenue of their radio stations.
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RW Editorial: Basic Questions, Often Overlooked
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Radio Should Build on the Positives and Fix the Irritants
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2.13.2008
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As “new media” continue to proliferate, traditional radio broadcasting faces new competitive challenges.
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Reasons to Embark on a ‘Green Strategy’
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Manufacturer Explains Why It Chose to Adopt Environmental Practices and Why You Should Too
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by Bruno Rost, 2.13.2008
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As passionate participants in the radio and television industry, we are all under pressure to reach objectives set by our shareholders and our customers, the broadcast operators.
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In Movies as in Radio, Content Reigns
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by Paul J. McLane, 2.13.2008
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On assignment for NRB Daily News, a sister publication to RW, I recently had the opportunity to interview Mark Zoradi, one of Hollywood’s most influential executives.
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Editorial: Don’t Require 24/7 Staffing
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2.01.2008
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The agency is seeking public input on unattended operations in its high-profile broadcast proceedings on IBOC rules and localism. It is considering whether to reduce the number of hours a station may operate unattended, or even repeal the rule and require 24/7 staffing.
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We Need to Mend Some Fences
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Artists Have a Reasonable Interest in Determining How Their Creative Work Is Used and Distributed
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by Paul J. McLane, 1.16.2008
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Broadcasters don’t want to pay more than they have to for content, so it’s understandable that NAB has been pushing hard against what it calls a “performance tax,” mandated compensation for recording artists when songs are played over the air.
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Editorial: Future Imperfect
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Another Step Toward Major Revision of EAS
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1.16.2008
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The Second Report and Order on a next-generation Emergency Alert System finally was published in the Federal Register in November, starting countdown to its final acceptance.
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Editorial: On LPFM, FCC Acts Wisely But Raises More Questions
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Should the Industry Be Concerned About the Apparent Elevation of LPFM to a Primary — Or at Least Better-Than-Secondary — Status?
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1.02.2008
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Low-power FM stations fill a public service niche. As small, decidedly local stations, they are free to experiment in ways well beyond what a commercial station would consider prudent, and to program to ever-smaller subsets of local populations.
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Why Does SBE Subsidize the NFL?
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Game Day Coordinators are Critical to NFL Broadcasts But Are Virtually Donating Their Services
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by Mario Hieb, 1.02.2008
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Recently, the SBE sent out a press release announcing the renewal of its contract with the National Football League to provide game-day frequency coordination services for the 2007/2008 football season.
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FM-based Broadcast, WiFi Key to EAS
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Wireless Carriers Could Help Safeguard Public by Activating FM Chip in Most Cellular Handsets
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by Matthew Straeb, 1.02.2008
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In recent years, local emergency management personnel have used radio and television broadcast stations, cable and wireless cable systems along with land mobile radio and cell dispatches to distribute information to local responders.
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A Crisis Is a Good Time to Be Carded
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Wisconsin Program Is a Model of How Engineers, Management and Law Enforcement Can Work Together
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by Paul McLane, 12.19.2007
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Imagine you’re the chief of a station in Madison, Wis. It’s summertime, peak tornado season, and a vicious twister has just torn through part of your community, taking lives, damaging buildings and knocking you off the air. Another nasty cloud form reportedly is brewing.
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