Subscribe to Email Newsletters
Click on the widget
below to view the
last issue of
Radio World
Engineering Extra
|
::
view all articles in:
Radio World Newsbytes
::
Top Stories
|
| Radio Is in Ad Recession, JP Morgan Analysts Say |
| |
|
|
2.29.2008
|
|
|
|
JP Morgan analysts think radio ad revenue will fall 3% this year.
John Blackledge and Aaron Chew issued their outlook saying cyclical and “secular” pressures will produce a down year.
“We estimate that radio industry advertising revenue should decline 3% in 2008, driven by continued secular pressure (with continued audience losses leading to loss of ad share) as well as cyclical pressure as the soft macro trends should lower demand for advertising on the medium,” they wrote.
“We believe the radio industry is already amidst an advertising recession,” given declines in the second half of last year. The radio industry has underperformed nominal GDP by 5% on average annually since 2004, they said, but in recent months it underperformed by about 9%.
“We believe the below average underperformance will likely persist for most of 2008, offset to some degree by political spending” in the second half.
They also noted that the radio industry underperformed real GDP by about 8% during the 2001 recession.
Their top stock pick in broadcasting right now is CBS.
|
Sponsored Links
|
RF Central - Total RF solutions manufacturer (TV broadcast): Full-Service 2GHz Relocation, COFDM, HDTV ENG components, complete links.
|
|
Transradio: DRM, AM, VHF/FM - We make the transmitters. Visit us now at www.transradio.de for more information.
|
|
Norterra Technologies offers Bel Digital Audio (Delays, Shufflers, Confidence Monitors, Profanity Delays), Alpermann+Velte products (Timecode, Time Solutions, Clocks), and Esser Test Charts (Test/chip charts, illuminators).
|
|
Nucomm delivers industry-leading microwave solutions for high-data-rate HD and IP File transport applications from portable ENG/OB to rack-mounted fixed link systems. Click here!
|
|
advertisement
|
|
Adjustable PC Furniture
Adjustable Computer Furniture! Free Shipping! Lifetime Warranty! Signal Generators
Broad-line distributor web site features real-time stock status and pricing, online ordering, RFQ, technical support, product datasheets and photos.
|
|
|
|
|
