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Technology
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| Study Shows a Third of Americans Familiar With HD-R |
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4.18.2008
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About a third of American adults say they are very or somewhat familiar familiar with HD Radio, according to the results of a survey by American Media Services.
Whether that can be read as “only a third” or “already a third” is a matter of interpretation; by contrast, 65 percent of respondents report that they are not at all familiar with the digital radio technology.
AMS said its survey showed that 33 percent of respondents have ever listened to an HD Radio broadcast, while 67 percent say they have not.
AMS by OmniTel conducted a telephone survey of more than 1,000 adults in March.
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