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Radio World Newsbytes :: Programming

Muzak’s New In-Store Offering Is Customizable
 
6.06.2008

Business music provider Muzak is promoting a new service that it plans to deploy at “tens of thousands” of business locations.

The Encompass LE2 service allows managers to customize their in-store music and messaging more easily, including Web-based control from off-site, according to Wegener, which is providing technical support for the system. Its part of the system incorporates satellite media distribution, media players and content management.

Muzak officials say the new system will help small business people in particular to better manage their music and messaging. Wegener says its ongoing contract with Muzak is a “multi-million, multi-year” deal.

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