AdMission Corp., an online display ad technology company, signed Entercom to a “rich media” online deal.
The radio group will make the AdMission dynamic ad platform available to all of its station Web sites.
Sandy Smallens is senior vice president of digital at Entercom. The first phase of AdMission ad sales features branded inventory from local auto dealers; Entercom will go after the real estate niche next.
Its hope is to expand revenue opportunities for its radio sales staff. The pitch to advertisers is that this gives them more reach and access to a “hyperlocal” consumer audience that is spending more time online.
The ad platform provides dynamic display ads that feature inventory in “branded, media-rich” rotating ad formats, including video, pix, text and interaction tools.
“The IAB-standard ad units allow publishers to target and distribute ads within their network as featured ads, or across the AdMission ad network to reach a broader audience,” AdMission said. “Utilization of live inventory in AdMission ads has proven to perform 50% better than standard online banner ads, and engages consumers to interact with the ad units for an average of over one minute.”
Sarah Pate founded the California-based company.
|
Sponsored Links
|
Transradio: DRM, AM, VHF/FM - We make the transmitters. Visit us now at www.transradio.de for more information.
|
|
Harris Corporation's Broadcast Communications Division designs products that streamline workflow of content production, processing, transmission, management, storage, test and measurement and broadcast graphics. Click here!
|
|
RF Central - Total RF solutions manufacturer (TV broadcast): Full-Service 2GHz Relocation, COFDM, HDTV ENG components, complete links.
|
|
advertisement
|
|
Pro Audio & Video Products
Bring quality Pro Audio & Video Products into your office with CD/DVD Duplicators & Printers, Digital Recorders, & media equipment. Signal Generators
Broad-line distributor web site features real-time stock status and pricing, online ordering, RFQ, technical support, product datasheets and photos.
|
|
